UI designer with UX skills

I’m a lead UI visual designer with 11+ years’ experience, instrumental in shaping the visual experience for global digital products. I help companies create meaningful brand experiences with big impact to metrics. Working with household brands like PokerStars, Philips, Chelsea FC, Vodafone and Lloyds Bank, I help design unforgettable interfaces and human centred experiences.

Designing mobile, responsive web, and software interfaces, I’ve lead the design and built style guides from the ground up for global organisations – the latest one being PokerStars Global Style Guide.

When I’m not at work, I love to travel, play guitar and embark on outdoor adventures.

Key skills set

  • Designs systems and style guides
  • Leading the design process for projects
  • Interaction design principles
  • Branding, typography and colour theory
  • Illustration and iconography
  • Researching target audience and user personas
  • Usage of personas and user journeys and applying specified user research.
  • Working with client and UX designer to establish common vision
  • Sketching, wireframing and rapid prototyping
  • Teamwork and communication skills
  • Championing User Centred Design
  • Liaising with developers to ensure correct implementation
  • Mentoring junior designers
  • A pixel perfect eye
  • Mobile first design and best practices
  • UX usability and accessibility principals in visual design.
  • Giving and implementing feedback.
  • SEO best practices.


Adobe Suite
Marve & Invision
Zero Height
Microsoft Office

Skills summary

UI design
Product design
User centred design
Concept sketches
Art direction
Working in Agile
Global style guides
Pattern libraries
Design critiquing
Mobile first design
Responsive design
Native apps
Rapid prototyping
UX usability and accessibility principals
Basic HTML & CSS

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